Archive for the ‘Jewish Herald Voice’ Category
By TED POWERS, Food Editor 17.AUG.06
When Marcelo Kreindel moved to Houston from Argentina five years ago, he was working as a project manager for a software company but his dream was to create a company to
produce gelato. “In Argentina,” he said, “gelato shops are like Starbucks is here.” If you don’t know what gelato is, let me explain. Gelato is the Italian name for ice cream, but it
doesn’t contain as much fat and air as its American counterpart and has a much creamier and denser texture.
Kreindel, who has a passion for sweets, missed the gourmet gelato he had in Buenos Aires. He could not believe that in our big city there was not one place where he could buy it.
“My goal,” he said “was to make the best handcrafted gelato and sell it in a high design, modern environment.” His wholesale operation, called Trentino, began just four months
ago, and he says, “It’s going very well.” After discovering how difficult it was to get a retail store, he decided to start wholesaling to grow the business and wait for the perfect retail
location. Not too shabby to be in business such a short time and already have customers like Tony’s, Vincents, Nino’s, Daily Review Café, The Coffee Groundz, T’afia, D’amico’s, and
Joan Lebow, an events planner at Invitations by Joan, has booked Trentino for several Bar and Bat Mitzvah celebrations. She is trying to make gelato bars the next big thing for
parties. I tasted four of his flavors – Dulce Leche, Mango Sorbet, Tiramisu and Nutella (in the chocolate family), and they really were good.